BullPhish ID is a security awareness platform from ID Agent (a Kaseya company) combining phishing simulations with training content. Pricing is quote-only per user and deployment is cloud-based.
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BullPhish ID is a security awareness training platform from ID Agent, a Kaseya company acquired in 2019, for managed service providers and businesses defending against phishing attacks. The platform combines customizable phishing simulation campaigns with animated training videos available in eight languages. BullPhish ID suits MSPs who want to bundle security awareness training with client delivery and white-label the platform under their own branding, as well as those who need simple campaign management without complex configuration. It also appeals to organizations seeking pre-built phishing kits and automated workflows rather than requiring extensive manual setup or customization.
Pricing is quote-only and not published on the vendor's website, with billing calculated on a per-user basis. Deployment is cloud-based and described as simple and scalable, with phishing campaigns launching in minutes using pre-made phishing kits or custom configurations. The platform offers automated campaign management, monthly updates with new phishing and social engineering content, client self-management portals, and automated reporting on campaign effectiveness and user engagement. Knowledge assessments are included alongside training content to verify user comprehension and learning outcomes. The platform supports eight languages for global organizations and multilingual teams. ID Agent is based in Miami, Florida, and provides support through phone at 844-ID AGENT, email, and a helpdesk portal. MSPs should confirm that quote-only pricing aligns with their per-user billing model, verify language coverage matches their client base, and understand which phishing simulation types and training modules are included at different price tiers during sales discussions.
BullPhish ID stands out as a white-label security awareness platform purpose-built for MSP resale, with pre-built phishing kits that launch in minutes rather than requiring extensive custom setup or configuration. The quote-only pricing model means evaluating true cost requires a sales call, which suits MSPs bundling training with managed services for clients. On a demo or trial, confirm which phishing simulation types are available, language coverage, automated remediation training capabilities, and whether PSA integration for billing is included. Competitors like KnowBe4 and Sophos Phish Threat publish pricing; BullPhish ID does not.
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Hoxhunt Adaptive phishing and behavior training on a per-employee plan with no published pricing. No reviews yet All alternatives to BullPhish ID| Feature | Supported | Note |
|---|---|---|
| Phishing simulation campaigns | yes | Customizable phishing simulation campaigns with pre-made kits and custom configuration options |
| Training content library | yes | Animated training videos available in eight languages with knowledge assessments |
| Automated remediation training | unknown | Vendor does not explicitly document automated remediation training capability |
| Phish-reporting button | unknown | Phish-reporting button not mentioned in available documentation |
| Multi-language content | yes | Training content available in eight languages |
| Compliance training modules | unknown | Compliance training modules mentioned in vendor description but not detailed in product documentation |
| Client-facing reporting | yes | Automated reporting on campaign effectiveness for clients |
| Microsoft 365 and Google user sync | unknown | User sync capabilities not documented in available sources |
| Smishing and vishing simulation | unknown | Smishing and vishing simulation not mentioned in available documentation |
| Gamification | unknown | Gamification features not documented in available sources |
| Campaign scheduling automation | yes | Automated campaign management tools for scheduling campaigns |
| PSA integration for billing | unknown | PSA integration for billing not mentioned in available documentation |
BullPhish ID is a security awareness training platform sold by ID Agent, a digital risk protection company owned by Kaseya since 2019. BullPhish ID combines phishing simulation campaigns with animated training videos to help organizations defend against phishing attacks. The platform is designed for managed service providers and businesses to deliver security awareness training to their end users or clients. BullPhish ID is headquartered in Miami, Florida, and serves over 5,000 MSPs and internal IT teams globally.
BullPhish ID pricing is quote-only and not published on the vendor's website. Billing is on a per-user basis, meaning the cost depends on the number of users you want to train and the specific feature tier you select. Because pricing requires a custom quote, MSPs should contact ID Agent at 844-ID AGENT (844-432-4368) or [email protected] to receive a pricing estimate based on their specific needs and user count.
Yes, BullPhish ID offers white-label capabilities, allowing MSPs to rebrand the platform under their own branding and resell it to clients. The platform includes a client self-management portal where end users can access training content and view their campaign progress. This makes BullPhish ID suitable for MSPs who want to bundle security awareness training as part of their managed services offering rather than directing clients to a generic vendor portal.
BullPhish ID offers animated training videos and content in eight languages, allowing organizations with multilingual workforces or client bases to deliver training in their preferred languages. The platform includes knowledge assessments alongside the training content to help verify that users have understood the material. If your organization requires languages beyond the eight supported, you should confirm availability with the vendor during your sales discussion.
BullPhish ID offers on-demand product demonstrations and the vendor maintains a booking system for scheduling demo appointments with their sales team. However, the availability of a formal free trial period is not published on the vendor's website. MSPs interested in evaluating BullPhish ID hands-on should contact ID Agent through their website contact form, by phone at 844-ID AGENT, or by email at [email protected] to inquire about trial access or demo availability.
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